The family office of Doug and Maria DeVos (co-owners of Amway, the world's largest network marketing company) has invested in an investment fund in West Michigan. The fund aims to make long-term investments in a variety of industries, particularly with the aim of preserving local businesses and jobs. Amway's headquarters are in Ada (Michigan), hence the regional reference.
DeVos Continuum Ventures LLC has partnered with Grand Rapids-based Auxo Investment Partners to manage the new Michigan Opportunity Fund, whose early investors included businessman and racing driver Roger Penske. The fund's investment goals include Michigan-based family businesses,
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