Today Mark von der Meden tells us from the point of view of a general manager, how he sees the industry, what challenges there are but also what opportunities the business offers.
Prior to his current position, Mark worked for Henkel in the B2B area for 20 years before he got the chance to head the DACH region for Herbalife Nutrition. He was able to gather first impressions of the direct sales industry during his student days and was selling insurance at the time.
Today he knows how important it is to identify with the product and why it did not work so well in the past,
English 
Deutsch 