Everyone has fond memories of reading stories as a child. Today we still love reading stories from inspiring people in the fields of business, technology, e-commerce and more. We are instinctively drawn to a good story.
Business storytelling is an appendage of branding & communication that represents a company based on its style, roles, benefits, team, skills, vision, mission, portfolio, etc.
A story consists of an origin story, characters, challenges, challenges overcome and a happy ending. With business storytelling, companies have a fantastic opportunity to convey their business vision to the world. According to ConvinceAndConvert, storytelling is probably bigger than marketing.
Every company has a story to tell. In this “Business Storytelling Guide” we will examine why every company needs storytelling. What is the business storytelling process? Why is business storytelling important? And cover some tips for business storytelling.
Business storytelling is the art of expressing business communication as a clearly defined, flow-oriented story. When we convey business / internal communication in the form of a story, something within the recipient will click. The effects are massive. It works best in the MLM business.
If you think about it, we are obsessed with stories. Even when our body is sleeping; Our minds keep showing us stories through dreams. Scientifically, a story that resonates increases the levels of oxytocin in our bodies. Oxytocin is the "happy" hormone.
When you hear a story, empathy, compassion, and trust all increase. Our social behavior is influenced by listening to stories.
A story builds a connection. This is exactly how brands use business storytelling to get in touch with followers. When we hear about one company that is merging with another, our brain processes that fact and lets go of it. When a company works with an NGO to work towards the betterment of society, we want to learn more about this association. When I tell my story of why I am so fascinated by the work in my MLM company, then I pick up my counterpart with my story and don't have to get lost in product details.