Although the network marketing industry has seen an enormous increase in product sales and recruitment in recent weeks, the party sales companies in particular have come under pressure. Their business model was actually banned in every state. Sales events in the living room could no longer take place due to the contact restrictions. This will also have a serious impact on sales. Record sales figures for party sales companies this year - especially for companies that sell high-priced products at parties - can hardly be expected.
Carsten Rennhak, Professor of Public Relations and Marketing at the Faculty of Business Administration, writes in one Guest contribution from the University of the Bundeswehr: “Sales parties have not been able to take place since March due to the pandemic containment measures;
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