A hit in France for over 20 years and also available in Germany and Austria since the beginning of the year: the Azza and IZZY brands. Both brands are among the top brands in the French-speaking world when it comes to creative products. Now, after thorough preparation in Germany and Austria, the sister company CreativeID is starting up. "It is important to us that we not only get involved in the market, but that we serve it in a targeted manner," says Axel Krämer, manager of the company.

The product range includes scrapbook stencils, papers, punches and embossing folders, stamps and stamping inks as well as albums and accessories. The scrap sets are particularly popular,

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