Revenues are increasing: Network marketing and direct sales companies in Germany are growing despite the Corona crisis

The sales partners in direct sales in Germany were able to increase their income noticeably in the Corona year 2020. This was the result of the market study on the situation of the direct sales industry in Germany, commissioned by the Bundesverband Direktvertrieb Deutschland (BDD) and just published by the University of Mannheim.

With the number of sales partners in direct sales falling from over 932,000 to around 911,000 in 2020, sales in the industry rose from 18.55 to 18.72 billion euros. "It is precisely in these times that consumers particularly appreciate personal advice in direct sales," explains the author of the study, Prof. Dr.

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