The WhatsApp messenger service belonging to the Facebook group has developed into an effective marketing tool used by many multi-level marketing companies in recent years. In particular, the tools provided by WhatsApp, the WhatsApp Business App and the WhatsApp Business API, with which companies can manage customer interactions, are used.

According to the current WhatsApp Commerce Policy, this is now the end. Under the heading "Business models, goods, items, or services that we consider to be potentially or actually fraudulent, misleading, objectionable or deceptive, or possibly or actually exploitative or inappropriate, or that place undue pressure on audiences“Multi-level marketing companies are now explicitly excluded.

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